Email Marketing

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List building is a major component of a growing marketing team’s execution of its goals. It touches almost all marketing and customer services channels of a young business. List building is especially attractive because, along with SEO and social media, it’s a “free” channel — in that it costs almost ...

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A Fresh Look at Email Marketing for Business: The Influence of Social Networking

Email marketing was perhaps the original online marketing in a sense. We can learn many lessons from social networking and social media marketing and apply them to our email subscription strategy. In many ways, email marketing is very similar to Twitter and Facebook marketing. We could consider email marketing as ...

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Is Email Marketing Dead?

With so much attention being brought to social media lately, it may seem ridiculous to talk about email marketing. This supposedly dying form of marketing has been neglected; however, email continues to prove to be a remarkably powerful form of marketing that consistently generates leads. By now you may be ...

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Do you make the most of Email Marketing?

Most businesses or individual entrepreneurs will have a website, but apart from direct conversions or affiliate sales many don’t know a great deal about the type of customer that visits the site apart from the raw web statistics that they get through google analytics and other tracking packages. This is ...

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