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The Best Marketing Strategies for Your Wholesale Business

January 20, 2012 · 2 comments

in Business

Wholesale Businesses Marketing StrategiesWholesale suppliers do not actively pursue marketing opportunities and therefore, they miss out on a big chunk of potential trade clients. Although, there are countless benefits of dealing with trade clients and these benefits certainly outshine the retail business but having a wider range of trade clients to choose from could certainly be more profitable for any wholesale business.

Moreover, such business contacts come handy during the low sales period as well as for getting good deals on rare items and overstock.

Therefore, wholesale suppliers  should spend the due time, resources and energy on devising and implementing appropriate marketing strategies. For those interested in knowing the best online wholesale business marketing strategies, I have compiled a list of the 3 most popular marketing means.


Blogs are a popular means for educating specific groups of people and at the same time gaining their trust. Almost everyone uses search engines these days to get information on topics that interest and concern them. By targeting this big chunk of free traffic surfing internet, you certainly can become more popular and eventually expand your wholesale business. Various independent blogs serve this purpose of informing people. You can launch promotion campaigns through these blogs by offering your expert opinion on certain aspect of your niche.

If you have a business website, you should have a detailed know how of how web-ranking system works and how your website can become the most appropriately sought after website for concerned people. One such requirement to get better rankings by search engines is updating regularly your site. To update your website and at the same make it a tool to target the right market, you should have a blog of your own. There are various posts available on this website, which will help you successfully start and run your own blog.

Social Media

Social Media Marketing is a grat marketing tool and for obvious reasons. Marketing campaigns launched on social media target specific groups of people and the data collected through such interaction helps further modify these campaigns. In case of traditional means of advertisement, there is no authentic way to get direct feedback but marketing through social media guarantees concrete information direct from the horse’s mouth.

Social media websites are increasing and all of them can be linked with your business websites and profiles. Using one or more such platform will also work fine for getting better rankings on search engines result pages. Some of the most popular social media platforms among people of all age and interests spread across the globe are: Facebook, Twitter, Badoo, Linkedin, Hyves, Myspace, Buzznet, Cyworld, Google+, Habbo, Ibibo, Ozone, Tagged, Netlog, hi5, Flixter, DontStayIn and WAYN.

B2B directories

For wholesale suppliers, good B2B portals could be the best way to register their presence among the active trade clients. Using a B2B directory to the fullest may sound hard but the benefits it offers to the members make the effort worth it. Many B2B directories operate community groups and forums where trade clients and suppliers are seen discussing various issues and hence make more sound business contacts. The same is possible without having to spend any time on such forums – just register with a wholesale directory and have a chance to deal with a wider range of serious trade clients.

All good B2B directories maintain a “leads directory” where suppliers as well as trade clients leave a post for their selling and buying needs. The suppliers get update about the buying leads, which concern them and the trade clients get an email alert for selling leads that match their demand. Then there are marketing opportunities, which allows the wholesale suppliers, and manufactures speak to potential trade clients as well as the consumers at large.

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William King is the director of  Wholesale Suppliers Directory, Wholesale distributors and Wholesale Clothing. Being an entrepreneur and a passionate blogger he loves to share his knowledge and expertise with the industry people by writing for various related blogs.

William has written 1 awesome articles for us at Opportunities Planet

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{ 2 comments… read them below or add one }

Dr. Erica Goodstone January 22, 2012 at 6:42 am

Social media marketing began as just a way for people to make friends online. Then some marketers sold their products. But now, as you point out, wholesalers may be missing out if they don’t get online and get their blogs going and their social media up to par.
Dr. Erica Goodstone recently posted..Let Go and Let LoveMy Profile


William King January 23, 2012 at 6:17 am

Hi Erica,
Thanks for your opinion. Exactly, Social media networking is the ideal medium fro small businesses to target their potential customers and advertise their products.



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