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Tips for Liveblogging an Event

February 25, 2012 · 5 comments

in Business

Liveblogging an Event

If your company is heading to an exhibition or trade show, either as an exhibitor or as a visitor, you want to get word out about this as much as you possibly can. Before the event, you can use Social Media, email marketing and blog posts to promote your attendance, but your activity should not stop on the day.

By liveblogging and/or Tweeting from the event, you can get word out to potential clients or customers who might also be attending, and if it’s an open event, you might be able to draw in a few more prospective opportunities to your exhibition stand.

It’s also a great way of keeping your fans and current clients up to date with news and developments from within your industry. If you sit in on a presentation given by an industry expert, for example, you can share the things you’ve learned with the people who follow you.

Liveblogging is a great way to do this. Although Twitter is more immediate and you can track event hashtags, you are limited to 140 characters. With liveblogging, you can set up a feed, and you aren’t quite so limited. You’ll still want to keep your posts fairly short – after all, nobody wants to wade through dozens of 250 word updates in quick succession, any more than you’d want to type them – but you’ve got a bit more flexibility if you want to make lengthier updates.

Preparing to liveblog an event

Make sure you’ve got all the gear you’ll need:

  • laptop, tablet or smartphone
  • chargers (just in case you run low on batteries)
  • digital camera
  • video camera (with a decent microphone for interviews)
  • digital recorder

Also, make sure you double and triple check before the event that you’ll definitely have Internet access. And on that note, make sure that you know how much Internet access will cost – some venues charge you to use their connection.

Liveblogging applications and services

There are several applications out there that you can use for liveblogging. One of the most well-regarded seems to be Coveritlive. This is a free service, but has a lot of great features that make it ideal for liveblogging events, such as an iPhone app, and the ability to use Twitter hashtags.

If Coveritlive is a little too feature-heavy, and you want something a bit simpler, there’s Wordfaire, which supports text and images. If you have a Facebook page, try the Livestream plugin, which allows users visiting your site to share activity in real time.

If your website is built on WordPress, this too has a liveblogging plugin.

Some things to keep in mind when liveblogging

Don’t think that you have to be the first to report on everything. Of course, being the first to blog about some exciting industry story or development is great, but if your post is poorly written and ill-informed, people aren’t going to bother reading more. Take the time to be sure of your facts, check your post thoroughly, and make sure that if you can’t be first, you’ll be the best.

Another very important thing to bear in mind is that liveblogging does not mean “real time”. Unless you can type at Superman-like speed, there’s no way you’ll be able to blog in real time. Just focus on the things that you think are likely to be of the most interest and benefit to your readers. Have a plan, and stick to it.

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Article by

Helen Laird writes for Astro Exhibitions, an exhibition stand design company based near Manchester, UK. Astro have many years' experience in the exhibition and events industry, designing bespoke exhibition stands for their extensive portfolio of clients.

Helen has written 1 awesome articles for us at Opportunities Planet

Write for us a Guest Post!

{ 5 comments… read them below or add one }

Gary Young China Sourcing February 26, 2012 at 11:16 am

This is a very nice post. It is nice to get some advice for when attending an event and some keys to success. This is vital, especially coming from someone with a lot of experience. Thank you very much!

Reply

Nathan Gurley February 27, 2012 at 4:07 am

If this wasn’t coming from Kostas Chiotis, I may be skeptical. The thing is, over the years I have come to discern who has valuable information and who is full of ___-____. Fill in the blanks.

Opportunities Planet is above the fray and provides information that is both helpful and enlightening. Kostas reminds us that quality is more important than quantity. Spewing out gibberish that is “key work intensive” may work in the short run, but it will surely catch up with you if your content is full of ___-____!

Nathan Gurley
Nathan Gurley recently posted..5 Proven Strategies to Grow Your Facebook FanbaseMy Profile

Reply

Helen Laird February 27, 2012 at 1:38 pm

Thanks guys for your comments. Much appreciated.

Glad you found the post helpful, Gary, and hope that you got some tips for your next event!

Nathan, I do hope that you found the post useful and not gibberish! :)

Helen

Reply

geofferycheung March 2, 2012 at 12:55 pm

Nice article Helen you have wrote here, and may I add too:

Afterwards what is great is to do a Tweet round up aswell on your personal blog. This is a simple and yet effective way of writing content with minimum effort!

Also that if you can’t be there in real life you can always just do a tweet round up here like this one:

http://www.seoptimise.com/blog/2012/02/drapers-ecommerce-2012-top-32-tweets-thoughts-and-take-aways.html

Reply

Helen Laird March 13, 2012 at 7:28 pm

Hi Geoffrey,

Thanks for your comment! Agreed, a Tweet round-up is always a great idea. I’ve used them myself both for events I have attended and events I have not been able to attend. Very useful in my experience!!

Helen

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