It is hard to ignore the surging use of QR codes these days. They are everywhere: on bottles, posters, flyers and even billboards.
But according to several research agencies marketers and organisations still don’t know how to really use the QR code to their advantage.
The QR code is a nifty tool for anyone who likes to build a bridge between their online and offline marketing efforts. Several big corporations have been using the square dotted symbols for years but how do they use them effectively?
Chances are that they are following the next ten steps to make a success of their QR code marketing strategy.
1. Know your target group
This sounds very simple but it simply has no use promoting a product with QR codes when your target group does not have smart phones or does not know how to use it.
2. Use vector files (.eps)
Creating a QR code is reasonably simple. You only have to find a generator via google. But make sure it is created as a vector file (.eps) as they are more compatible with printed posters and flyers than .jpg or .png files.
3. Do not use flash
The majority of smart phones cannot display websites that have incorporated Flash files. iPhones cannot display Flash files and only a handful of Android phones are able to. Therefore it is useless to create something that can only be viewed by a tiny amount of people.
4. Shorten your URL
Use modern technology to shorten your URL’s. This way your QR code will only take a small amount of space when it is scanned. The amount of information your QR code contains also determines the scan ability of the code. You want your QR code to be scanned quickly and efficiently, you can only do that by making sure the QR code does not contain too much information.
5. Only use mobile websites
The most common mistake made by marketers is that the QR code links to a regular website. Smart phones do not interact well with regular websites and will usually crash and fail to open the page. Only use websites that are compatible with smart phones. People are not prepared to wait and will lose interest if it takes too long.
6. Do not make the QR code too small
Most people agree the QR code is a hideously looking thing. It is therefore understandable that you want to make them as small as possible. But do no make them too small. A functional QR code is 0.5 inches by 0.5 inches. Otherwise phones will not be able to scan it.
7. High contrast design
Using colours in your QR code is a better way to smarten it up a little bit. But make sure the contrast between the different colours is high enough for phones to still pick up the codes. If you are unsure how to do this leave it to a professional. There are several really good QR codes manufacturers around, that will gladly take of your QR code design.
8. Keep the distance in mind
Keep in mind that there can only be a small distance between the phone camera and the QR code.
9. Measure results
By using an app that shortens your URL you make your results measurable. It is important to know how often your URL gets scanned. This way you can determine whether you have created a successful campaign and whether you will continue using it or not.
10. Test the usability of your QR codes
Just like anything else in life, you need to test the codes yourself first. Use different devices and ask several different people whether they find the QR useful, in good working condition and worth scanning in the first place.