When running an ecommerce website, it is easy to get caught up in conversion rates and traffic numbers. However, if you do not work to improve the overall quality of your website, you may notice that your revenue numbers will start to struggle. There are many benefits associated with placing a blog on your ecommerce website such an increase in traffic, increased conversion rate and improved revenue figures from increased customer loyalty.
One of the biggest reasons for installing a blog on your ecommerce website is to increase the amount of traffic your website receives. With each post you put up on your blog, you are able to target a new keyword with your SEO efforts. When you gain a first page ranking for those keywords, you will notice a large spike in traffic to your website. This can only mean good things for your revenue figures as an increase in traffic to your ecommerce site should result in more sales.
One reason why an increase in traffic, even if it is to a blog post, is important for an ecommerce website is the increased number of sales you can expect with this increased traffic. While some of the traffic that will visit your blog may not be looking to make a purchase at that very moment, you can increase your conversion rate based on the content you post to your blog.
Blog entries give you the opportunity to pre-sell your visitors on a specific product you carry in your online store. Telling your visitors why they need to purchase a certain product before sending them to your product pages can have a dramatic effect on your conversion rates. Adding just a few extra sales a month can make all of the time, money and effort spent on creating your blog well worth it.
Build Customer Loyalty
Ecommerce blogs also help you build customer loyalty. By providing your visitors with interesting, engaging content on your blog, you will position yourself as an industry expert. An ecommerce blog is a great place to show your visitors how they can improve their lives by purchasing your products or provide them with other beneficial tips they can use throughout their daily lives.
When you provide additional value to your website’s visitors through excellent content on your blog, you will increase the chances of that person coming back to your website to read what else you have written. This opportunity to build a loyal following of customers through highly valuable blog content is a great way to create brand loyalty for your ecommerce website. Once you have a few loyal customers, you can expect them to start advertising your website via word of mouth for you, further increasing the number of visitors your ecommerce website sees.
Adding a blog to your ecommerce website can be very beneficial to the overall success of your company. A blog will help you increase traffic by appearing in the search engine results, improve your conversion rate because you are able to pre-sell your visitors before they visit your product page, and allow you to create loyal customers by providing them with valuable content that affects their lives.
Written by Jeremy Ryan
Jeremy Ryan is an e-commerce consultant and has offered his expertise to some of the leading ecommerce portals. He is also an avid blogger and frequently writes for few of the most prominent ecommerce blogs.