Google has again decided to change the SEO landscape with the release of their Penguin Update.
Is it just me or are you also starting to have nightmares about strange creatures that crawl in the night – Pandas and Penguins anyone?
Just like a one-two blow designed to knock websites off their feet, Google’s updates have sent many a website shivering in its wake.
So how does Google’s penguin update affect our guest blogging efforts?
Guest blogging is a great way of building links for SEO. And we build these links by creating anchor texts that point back to our website ensuring a steady flow of PR juice going our way. But the introduction of the Penguin update has again changed the landscape and how our anchor texts affect our SERP in particular.
Creating anchor texts that link back to our website is what guest blogging is all about. And with the introduction of the Penguin update anchor texts play a major role in determining your website’s inbound link profile. Your website might have enjoyed great success with your prior link building efforts but what does the new update mean for guest bloggers?
Guest blogging is a white hat SEO technique so why should I get penalized for doing this? This certainly does not have to deal with how many guest blogs you make but how many times you’ve used certain keywords in your anchor text. Make a note of how many times you’ve used certain keywords for your anchor text and if you’ve been concentrating on a certain anchor text for a majority of your guest posts then this would be the likely culprit.
In simple terms, if you’ve got 10 guest posts and you’ve been using an anchor text for 7 out of 10 submissions then this would appear “unnatural.” Having 80 percent of your inbound link profile made up of 3 to 4 keywords for example would have worked pre-penguin. The latest update however needs you to rethink the strategy and create a more diversified anchor text portfolio.
Using “money keywords” for your anchor texts has been the bread and butter for guest bloggers. The new update however does not require us from throwing these “money keywords” as our anchor text but using them conservatively. Your inbound link profile may still consist of three “money keywords” playing a major role but it should also see a rise in the diversity of anchor text being used.
The Naked Truth
You might have noticed some of your fellow guest bloggers using their website’s URL as their anchor text. These may be their websites home URL or URLs to their inner pages. If you’re searching for the best natural inbound link to target then using URLs is the way to go. You should consider these along with your “money keywords” as your main target.
Other anchor text that you would commonly see these days is the use of generic terms such as “click here, visit this link, or visit this website.” These are terms that no decent guest blogger would touch with a stick in the past but including these in your inbound link profile lists makes link building look more natural.
Using Related Keywords
Using target keywords for your anchor text or articles have been the “go to strategy” in the past. Related keywords of Latent Semantic Indexing involve the use of exact match keywords. This has been used in article writing where LSI was used to prevent stuffing posts with keywords. Using a couple of these for your anchor text can go a long way in building a more diversified inbound link profile.
Another way of creating a more diverse anchor text portfolio is to use the website’s actual name. Including a space in between terms or capitalizing certain letters is just a simple way of mixing it up.
If you’re currently looking at your inbound link profile right now, there’s a good chance that most of your anchor texts are using target keywords. You don’t have to start pulling them down to get the metrics right but all you have to do is to build on your inbound link profile by using the strategies above.