Tara Hornor

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If you are a freelancer, it is important that potential clients can easily find you if they need your services. You may not be able to afford the most sophisticated search engine optimized, high-speed website, but you can still make your basic contact information easy to find. The fact is […]

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If you plan to set up an email marketing campaign for your business, it is important that you know of the specific elements that help to make the marketing campaign far more effective. The difference between a fantastically successful or utter failed campaign can be due to a small feature […]

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Mobile marketing can be a huge source for gaining new customers, but many firms mess it all up. From spamming to just plain bad advertisements, it’s easy to frustrate consumers when you use the wrong mobile marketing campaign strategies. Instead, consider these few tips for getting the most out of […]

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If you’ve ever managed a pay-per-click (PPC) campaign, you know just how frustrating under-performing or useless keywords can be. The bad and good news is that these are complete financial wastes that can be eliminated. Ideally, you only ever pay for clicks that turn into sales for you. But in […]

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The hottest way to market your company currently is through social media marketing. But is social media marketing doomed? According to many recent news reports, yes. So should you just abandon this marketing avenue altogether or keep up your current plan? One of the biggest misconceptions regarding social media marketing […]

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An efficient writing process that results in quality work is difficult to achieve—especially for writers who are procrastinators, perfectionists, or just easily distracted. And who doesn’t fall into at least one of those categories? But don’t worry if you do. There are certain keys to making your writing process go […]

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A social media site should be tailor-made to serve your small business, just as with business cards or any other marketing media. It should accentuate your assets as a lean and mean pleasing machine. Think of John Travolta’s character Tony Manero and his disco duds in Saturday Night Fever. Remember […]

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One of the more daunting marketing tasks is that of managing a successful Pay-Per-Click (PPC) advertising campaign. It happens to be one of those areas that is both an art and a science; many would agree that it requires a bit more time and effort than, say, a postcard printing […]

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