A few years ago, I was on the other side of the Twitter debate. “Rubbish”, I called it. A “fad” that will never catch on in B2B circles, because businesses don’t communicate with businesses over social networks. I still think that I was partly right, and I still can’t help […]

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SEO without keyword research is like a sandwich without bread. Yes, keyword research, like bread, is a little dull, but the better the bread, the better the sandwich. I realise I’m at risk of stretching this bread metaphor a little too far, but the point is that keyword research – […]

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