Rachael

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Social media has become an indispensable part of any company’s online marketing strategy. It provides you with deep insights into your target audience so that you can better cater to their needs. It allows you to increase engagement and awareness of your brand. And it fosters brand loyalty and brand […]

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Despite its somewhat doubtful reputation, Clickbait continues to be an effective tool for marketers to draw more traffic to their website and help increase brand awareness. However, not all Clickbait is created equal. If you aren’t writing Clickbait content that is powerful without seeming gimmicky, your entire strategy could end […]

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Every single social media platform, including Facebook, has its own unique benefits and requirements. In order to get the most out of each one, you need to learn the special tricks that make it work. Facebook is definitely unique and requires some important adaptations to your strategy. Check out these […]

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  Tracking the wrong metrics can seriously interfere with the success of your social media campaign. You’ll get a false impression of how effective different aspects of it are. To avoid making serious blunders, it’s important to learn what marketing metrics you should measure depending on what your goals are. […]

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Optimizing your website for SEO is absolutely essential in an age where nearly all of your audience is online and all of your competitors are, too. But even if you think you are doing everything right, there are a few things that your SEO strategy could be overlooking. Learn more […]

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Humor in marketing can be a powerful tool for relating to your audience in a way that creates positive associations with your brand. However, it’s not always easy to use humor that actually works for you and achieves your goal. If you use it wrong, you could end up damaging […]

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If you are struggling with a stubbornly high bounce rate, it’s time to take a serious look at your website and what you need to change. If people aren’t staying on your website, there’s a reason for it. And the good news is that those reasons are almost always problems […]

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