Email marketing was perhaps the original online marketing in a sense. We can learn many lessons from social networking and social media marketing and apply them to our email subscription strategy. In many ways, email marketing is very similar to Twitter and Facebook marketing. We could consider email marketing as […]

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Capitalizing on Social Media Success After building a successful Twitter presence, many companies find the need to explore other social media applications and create another presence in say LinkedIn or Facebook. Perhaps it is to reach a new audience, saturate your current audience or to promote a different division of […]

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