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Keep Exploring New Tools to Stay Ahead of Digital Competition This is the age of digital competition. You have to be one step ahead of the field in order to succeed in the long term. This requires you to update your knowledge and systems because the technology is improving at […]

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If you are a small business in a crowded niche, then you know that you need to invest in performant tools to get an advantage over your competition. As much as you would like to control every aspect of your business, you can’t be hands-on all the time. Not only […]

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If you think Artificial Intelligence is still a long way off, say something you’ll only see in 2025, you’d be very wrong. Way back in April 2016, Facebook Messenger opened its platform to ‘bot developers. After that within a very short space of time, more than 34,000 had been built. […]

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When it comes to setting up a new business, there are many different aspects for you, the fledgling entrepreneur, to consider. Heading into 2018, it would be foolish not to prepare your start-up for digital demands. Moreover avoid digital mistakes with the ever-growing reliance on the internet. Below, we have […]

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  A name or a term along with specific design or a symbol which you use for your business and to make it distinguished from others is known as brand. The brand makes your business unique from other rivals. Thus brand management is a huge term and before getting directly […]

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Have you ever wondered if you’re the only person in your office who also uses personal email for work-related business? Or are you a strict separator of your work and home life and curious about who else may be just like you? Either way, there are answers. The folks at […]

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2017 has been an interesting year for SEO. Google rolled out a new update that made mobile search the primary index; topical relevance has become the key to a modern SEO strategy; Google also introduced an intrusive interstitial penalty, forcing marketers to rethink their client strategy development processes. Now, that […]

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Modern SEO is not what it used to be back in 2000 or even in 2007. During only five or six recent years there were significant shifts in how Google treats websites, their content and links. Just take a look back at the most notable algorithm updates:   Panda in […]

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Photo: pexels.com In the old days of the Internet, when content marketing was still in its infancy, keywords rule the digital world. The math was simple: all you had to do if you wanted to rank high in search engine results was to pick a few keywords and repeat them […]

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