Modern SEO is not what it used to be back in 2000 or even in 2007. During only five or six recent years there were significant shifts in how Google treats websites, their content and links. Just take a look back at the most notable algorithm updates:   Panda in […]

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Photo: pexels.com In the old days of the Internet, when content marketing was still in its infancy, keywords rule the digital world. The math was simple: all you had to do if you wanted to rank high in search engine results was to pick a few keywords and repeat them […]

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The statement “Backlinks no longer work” has been floating in the air for quite some time now, most probably because of Google’s Penguin Update in 2012. Nevertheless, even if Google have become more vigilant in tracking bad and spammy links, they still place great value in authentic, high-quality backlinks. Most […]

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